Sony TV Music Box
A software exclusively for Sony Bravia TV’s that allows people to listen to music and create playlists collaboratively.
About The Client
Sony India is a well-known consumer electronics brand in the country, known for cutting-edge technology, innovative digital concepts, and excellent after-sales service. Sony has a distribution network in India that includes over 20,000 dealers and distributors, over 300 exclusive Sony outlets, and 25 branch locations. Sony India has a strong service presence with 365 service outlets across the country.
We decided to use television as a platform for delivering a collaborative music experience. The concept was to use a smart TV as a Jukebox. We connected smartphones to the TV via WIFI and WIFI Direct, and used the smartphone as an interface to create and manage the playlist. We designed a simple interface that can be customized to match any colour or image, allowing users to have a more personalised experience.
The Project
We decided to use television as a platform for delivering a collaborative music experience. The concept was to use a smart TV as a Jukebox. We connected smartphones to the TV via WIFI and WIFI Direct, and used the smartphone as an interface to create and manage the playlist. We designed a simple interface that can be customized to match any colour or image, allowing users to have a more personalised experience.
Approach
Minimalistic UI & Solving the complex interaction challenge by making the smartphone control the UI.
Data driven approach, we looked at analytics and shaped the User experience as per customers movement.
Results
More than 55,000 installs on Sony Smart TVs
Featured on Bravia & Sony offered an exclusivity license to Osian to make it available on Sony Bravia Televisions for 3 years
What SONY said...
